In collaboration with the Bianchi team, we are hosting a series of special events this year around the launch of their newest bikes — moments designed to celebrate innovation, heritage, and the spirit of cycling. The latest took place at Paris–Roubaix — a three-day escape built around the launch of the Infinito Paris-Roubaix Limited Edition, culminating in a day inside one of the most iconic races in the world. With the eyes and experience of our guide and trip leader Jan Moesen, it was more than just watching the race — it was stepping into it, from the legendary Roubaix Velodrome to the energy, history, and raw emotion that define this unique event.
Inside the Experience
From the moment the day began, it was clear this was more than a spectator event.
Guests had the chance to discover Bianchi’s limited edition bikes — each uniquely numbered, paired with exclusive kit and details inspired by the cobbled legacy of the race. A small detail, but one that perfectly reflects the spirit of Paris–Roubaix.
Behind the scenes, we stepped inside the Team Bahrain Victorious bus, followed race updates live, and moved between key points of the event — always close to the action.
The Velodrome
And then, the moment.
The velodrome.
Watching the riders enter after a day on the cobbles is something that can’t be translated into words. The sound builds, the crowd rises, and suddenly everything becomes noise, speed, and emotion.
Seeing riders like Wout van Aert and Tadej Pogačar enter the track — that final sprint, the exhaustion, the intensity — is what makes this race unforgettable.
The roar of the crowd stays with you long after the race is over.
Beyond the Race
Between the action, there were moments that define the experience just as much — visiting the iconic Roubaix showers, sharing food and stories, and simply taking in the atmosphere of a race that feels deeply rooted in cycling culture.
From the first glimpse of the course to the final podium celebrations, it was a full immersion into the world of Paris–Roubaix.
A Day to Remember
Paris–Roubaix is often called the Queen of the Classics. After a day like this, it’s easy to understand why. We left the velodrome the same way many riders do — tired, inspired, and already thinking about the next time.
Story adapted with a help from AI, based on the amazing ride report and photos by our guide Jan Moesen. Full original at tours.tervelo.com.